This Chinese medicine shop has a history of hundreds of years and is located in a small alley in Kowloon, Hong Kong. Need to redesign the logo and product packaging to attract more people to know Chinese medicine. The hotel’s logo needs to maintain a traditional style. Product packaging needs to be traditional Chinese, but needs to appeal to young people. In the logo, the sun and the land represent the hope and life and the land where the herbs are grown. The circle in China represents perfection and recurrence and vitality. The three Chinese characters in the logo, “神农氏” are the Chinese names of Shennung, and Shennung is also a god of ancient Chinese mythology that has tasted many kinds of herbs. It is very important for Chinese medicine. The green color of the logo represents the herbs. Color and life. In the design of the product packaging, the design is mainly around dark blue, yellow, red and white, these colors will make the packaging look more interesting. Use a lot of Chinese traditional style patterns on the design elements, and draw some illustrations on the packaging, which will keep the packaging in a certain traditional style. Also use a lot of Chinese fonts on the fonts, because this store is located in Hong Kong, the main customers are Chinese people.